Element was born from a personal journey of love, necessity, and determination.

The brand was created by Katya — a mother of two boys and a devoted wife — who searched tirelessly for natural skincare solutions her family could trust.

After the birth of her children, Katya noticed that their delicate skin needed gentler, cleaner, and more nourishing care than anything she could find on the shelves. Her family’s sensitivity to mainstream products became the beginning of a new chapter.

Frustrated with store-bought options that offered temporary comfort but lacked purity and depth, Katya began formulating her own blends at home — using only high-quality butters and premium oils.

What started as a mother’s solution for her loved ones grew into Element:

a brand built on honesty, craftsmanship, and the belief that skincare should feel comforting, luxurious, and genuinely nurturing.